Common questions
How many clients should a therapist see per week?▾
Most research suggests 20-25 clients per week is sustainable for full-time private practice. Beyond that, quality of care and therapist wellbeing both decline. The right number depends on your session intensity, administrative load, and personal capacity.
When should I raise my therapy rates?▾
If you haven't raised them in over a year, if you feel resentful about your income, or if you're seeing more clients than you want just to make enough — it's time. Most therapists undercharge, and most clients understand annual increases.
How do I get more therapy clients without feeling salesy?▾
Focus on being findable, not promotional. Optimize your online profiles, get listed in directories like ineedtherapy.org, write content that speaks to your ideal client's actual experience, and build a referral network with other providers.
Is it normal to dread some clients?▾
It's common, and it's important information. Dreading a client usually means a boundary has been crossed, the case is outside your competence, or you're experiencing countertransference. All of these are addressable with good supervision.